The best way to generate profit

Supporting Charities and good causes will increase your business profits.

Research has shown

Millennials’ suspicion towards businesses’ motives coupled with a desire to actively make an impact on the world has given birth to a new, overwhelming demand for CSR. Rather than blindly patronizing corporations with unclear intentions and shady operations, millennials strongly favour businesses with transparency and a clear commitment to give back to society.

According to a 2015 Cone Communications Millennial CSR Study, “more than 9-in-10 millennials would switch brands to one associated with a cause,” and millennials are “prepared to make personal sacrifices to make an impact on issues they care about, whether that’s paying more for a product, sharing products rather than buying, or taking a pay cut to work for a responsible company.”

https://cmr.berkeley.edu/blog/2017/1/millennials-and-csr/

Corporate social responsibility (CSR) is regarded as a good strategic marketing tool and it has significant influence on consumers’ behaviours.

Many businesses falsely believe that adopting Corporate Social Responsibility will make them less profitable but this is absolutely not the case.
The truth is that customers, suppliers and society as a whole are placing increased importance on CSR. This trend is likely to further increase as government spending is cut further and the uncertainty of BREXIT gathers pace.
The success of CSR depends on how you embrace it, here some approaches originally identified by McKinsey:
Pet Projects
These projects reflect the interests of the senior management but often don’t live up to expectations.
Philanthropy
Generally this type of CSR is donation based and tend to benefit society more than the company
Propaganda
This type of CSR is designed to enhance the company’s reputation, its often seen as type of advertising
Smart Partnering
These partnerships move beyond the three areas above and work to improve employment, quality of live and living standards. These partnerships are see as providing the highest benefits for Society and the Business.

How can you find a Charity to support?

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We are expecting over 100 attendees, possibly up to 200, we already have 72 booked in and over a month till the event!
Don’t miss the chance to be part of this amazing and inspirational event.
It’s our biggest networking event of the year – The BCTC Charities Forum – its Free – book your place now
Thurs 27th June 4.30pm St Francis Church
Businesses Book with this link
https://businessbctcforum270619.eventbrite.co.uk
Charities Book with this link
https://bctcvcsinvite270619.eventbrite.co.uk

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The biggest Business and Charity networking event of the year!

Bournemouth Chamber working closely with Bournemouth and Poole Council for Voluntary for Service are working on the biggest networking event of the year that will bring Businesses and Charities together in a unique way and it’s Free!!

No tables, No stands, No letters, No speeches, No Presentation – just direct introductions – Business to Charity.

Businesses will say what they can provide charities – volunteers, donations, sponsorship. training, expertise, advice – helping them to show corporate responsibility and support the local community

Charities will say what they want from Businesses – trustees, support, volunteers, sponsorship – helping them to become stronger and more sustainable

There is no other event like this, no time wasting, its focused direct networking.

We are expecting over 100 attendees, possibly up to 200, we already have 72 booked in and over a month till the event!

Don’t miss the chance to be part of this amazing and inspirational event.

It’s our biggest networking event of the year – The BCTC Charities Forum – its Free – book your place now

Thurs 27th June 4.30pm St Francis Church

Businesses Book with this link
https://businessbctcforum270619.eventbrite.co.uk

Charities Book with this link
https://bctcvcsinvite270619.eventbrite.co.uk

 

 

 

BCTC Forum – Bringing Businesses and Charities Together

Local businesses are invited to this Bournemouth Chamber of Trade and Commerce Forum in conjunction with Bournemouth and Poole CVS on June 27th.

Taking place at St Francis of Assisi Church, this is a chance for Businesses and Charities to meet to discuss how they can work together.

By you answering the registration questions on the Eventbrite booking form below we will endeavour to ‘match’ your Business with a not for profit group in attendance so you can have a meaningful and productive conversation at the event.

Please complete the questions in as much detail as possible to help us organise this event.

To book your place please visit: https://www.eventbrite.co.uk/e/bctc-forum-invitation-to-business-sector-bringing-businesses-and-charities-together-tickets-60570015547

8 ways to measure, monitor & enhance your marketing!

There are so many readily available systems and processes for you to use when measuring, monitoring and enhancing your marketing impact. Some examples include:

• Adding a web analytics tool e.g. Google Analytics to your website to track and monitor your website performance. Are you reaching the right audience and are they engaging with your site?

• Monitoring the performance of your keywords for your website to ensure your Search Engine performance is optimised. Do you appear high enough in google so that your customers will find you?

• Using an email based system e.g. Mailchimp that allows you to monitor your email open rates, click through rates, unsubscribes etc. Do your subscribers respond to your emails or one type of email campaign compared to another?

• Monitoring your social media demographics and engagement levels. Do your followers match your target audience? Which channel is more effective for brand building vs sales generation? What posts are more effective than other posts e.g. image driven vs video based?

• Conducting Net Promotor Score (NPS) research to understand your customers loyalty to your business. Are they willing to recommend your business to their family and friends?

• Adding UTM tracking codes to your digital advertising, social media activity or email campaigns. How do the different channels drive traffic to your website? Which channel is more effective? How does one advertising media e.g. Google paid ads compared to ads you run for example on Facebook?

• Using a CRM system to record and monitor customer engagement and sales. What approaches generate the most leads and which of these turn into paying customers?

• You can use the same CRM data to explore which customers are the most important to your business? What characteristics do this customers share and how can you find more businesses or individuals who share the same characteristics to help drive forward your business?

Measure4success blog

Measure4success is the blog for e-nexus Ltd.  We are a Bournemouth based Marketing consultancy specialising in Strategic Marketing Planning and Performance Measurement.  Learn more about what we do and how we can support your business by emailing info@e-nexus.co.uk or by visiting our website at www.e-nexus.co.uk