Who cares about corporate social responsibility?

Bournemouth Chamber of Trade and Commerce care!

For us Social Responsibility encompasses

  • Supporting Charities
  • Supporting Employees
  • Supporting Local Businesses

If we want a sustainable, inclusive and successful local economy all three of the corner stones above are vital.

Surely no one can deny the importance of the three areas of social responsibility we have outlined.

We want to increase business donations to charities, increase staff volunteering and increase payroll giving.

We will encourage employers to support staff with flexible working, home working, stress management, gender and disability equality.

Encourage businesses to buy more from local businesses and to create a sustainable local economy, we will also encourage eco friendly business activity.

Past campaigns have centred on pledges and promises but without measurement and targets they are meaningless.

You wouldn’t run a business without preparing accounts!

There are many businesses who have done exceptional work on social responsibility and best practice needs to be shared and promoted.

We want to give you the chance to demonstrate your support for social responsibility, we have worked with 3 prominent charities to develop a scorecard which will measure and compare social responsibility across businesses.

Using the results we can then have an accreditation process and those who participate will be seen as businesses who care about Social Responsibility.

This isn’t just for members of BCTC we want as many businesses as possible to participate.

We aim to launch our campaign in March, please show you support by liking and sharing this blog.





It’s Christmas – donate to a Charity with Gift Aid

Gift Aid donations are regarded as having basic rate tax deducted by the donor. Charities or CASCs take your donation – which is money you’ve already paid tax on – and reclaim the basic rate tax from HM Revenue & Customs (HMRC) on its ‘gross’ equivalent – the amount before basic rate tax was deducted.

Basic rate tax is 20 per cent, so this means that if you give £10 using Gift Aid, it’s worth £12.50 to the charity.

A Gift Aid declaration must include:

  • your full name
  • your home address
  • the name of the charity
  • details of your donation, and it should say that it’s a Gift Aid donation

Higher rate taxpayers

If you pay tax at the higher or additional rate, you can claim the difference between the rate you pay and basic rate on your donation. Do this either:

Example You donate £100 to charity – they claim Gift Aid to make your donation £125. You pay 40% tax so you can personally claim back £25.00 (£125 x 20%).

With Payroll Giving, you don’t pay the difference between the higher and basic rate of tax on your donation.

Getting tax relief sooner

In your Self Assessment tax return, you normally only report things from the previous tax year.

But for Gift Aid, you can also claim tax relief on donations you make in the current tax year (up to the date you send your return) if you either:

  • want tax relief sooner
  • won’t pay higher rate tax in current year, but you did in the previous year

You can’t do this if:

  • you miss the deadline (31 January if you file online)
  • your donations don’t qualify for Gift Aid – your donations from both tax years together must not be more than 4 times what you paid in tax in the previous year

If you don’t have to send a tax return, contact HMRC and ask for a P810 form. You’ll need to submit it by 31 January after the end of the previous tax year.


So if you want to donate now (before the end of the tax year) you could claim back tax by carrying it back into the previous tax year.


Understanding Sexual Harassment in the Workplace

The courage of women who have spoken up and named and shamed those who have victimised them in the past has unleashed a new impetus for culture change.  Speaking up takes incredible courage, particularly as the person who has been sexually harassed, abused or raped then faces the risk of being further victimised.  Sexual harassment can be perpetrated by anyone and can happen to anyone, although there is a higher percentage towards women than men, and is usually perpetrated by someone we know.  Astoundingly, a high proportion of women face harassment in the workplace.

A recent survey of British women and men carried out by BBC Radio 4 Live found

  • 53% of women and 20% of men had experienced sexual harassment in the workplace or at their place of study
  • 63% of women and 79% of men did not tell anyone or report it
  • 30% of women and 12% of men were targeted by a boss or senior manager
  • 1 in 10 women left their job or place of study due to experiencing sexual harassment

Why is sexual harassment so prevalent in the workplace?  Well, as we have recently heard in the news, not all workplaces are prepared for dealing with it.  Westminster itself had no support system in place for safe or appropriate reporting of sexual crimes.  Only recently has PM Theresa May issued a code of conduct and a new complaints procedure.  This raised questions as to why one was needed in the first place. Surely everyone knows the limits of acceptable and unacceptable behaviour?  Sadly, it seems if there’s a little bit of leeway for getting away with it, perpetrators of abuse will always push the boundaries.

So, what can organisations do?

Clear messages need to be sent out within a workplace of what is and is not acceptable in terms of behaviour as well as safe and appropriate procedures for reporting abuse.

Having a clarity of message ensures that there is no excuse for the behaviour.  The risks faced by women and men who have been sexually abused, particularly at work, include the fear of not being believed or supported, being labelled a trouble-maker, blowing the situation out of proportion, making it worse, losing their job, feeling shame or made to feel they are responsible for it in some way, which leads us to the concept of victim-blaming.

A social norm that needs to change

Victim blaming is an unhealthy message that society has upheld for a long time and needs to change.  The focus of attention is on the victim and their behaviour, what the person who suffered abuse should have done or not have done, meanwhile where is the perpetrator in all of this?  Due to this unhealthy attitude of focusing on the victim the perpetrator of abuse has now become invisible and is free to find someone else to abuse.  Now at last, with all the media attention, the focus and shame lie fully where it belongs, spotlighted on the perpetrator.

This problem is prevalent due to the messages portrayed by society that make perpetrators feel they can get away with it. It doesn’t help when a female judge states that a woman is asking for it if she’s drunk and/or wearing a short skirtThis plays directly into the mindset of a perpetrator who can then justify their behaviour.  Sexual harassment is caused by the need for one person to gain power and control over another, having a sense of entitlement and revealing their true beliefs that women are inferior.  Perpetrators will use negative, manipulative communication such as, “Can’t you take a joke?  I didn’t mean it.”  Thereby exploiting their victim’s sense of fear and knowing the risks they face in reporting the abuse.  Perpetrators are aware of their behaviour and know it is unacceptable, illegal and harmful to others but do it anyway. Along with this is a distinct lack of empathy for how their victims feel i.e. Harvey Weinstein denying any claims of non-consensual sex.

Just for the record… A woman has the right to have a drink and choose what she wants to wear without having to risk unwanted sexual advances, or at the worst, rape.


Grow your business: Understand your customer churn rate


According to a study by Flowtown they found that maintaining existing customers costs six to seven times less than acquiring new customers. A further study by Bain and Company reported that by improving your customer churn rate/ customer retention rate by just five percent can lead to an increase in profits between 25 and 95 percent.

So what is customer churn rate?

Very simply your customer churn rate is the number of customers who cut ties with your company over a certain period of time.

The calculation of churn can be straightforward. Take the number of customers that you lost in a period of time and divide that by the number of customers that you started with in that period of time. The resulting percentage is your churn rate. For example, a company that started last quarter with 100 customers and lost 3 over the course of the quarter would have a churn rate of 3%. You can also calculate churn as a number of customers lost, the value of recurring business lost, or the percent of recurring value lost.

Regardless of how you choose to represent churn, tracking your customer churn rate is key. As mentioned above its almost always cheaper and easier to keep customers than it is to go through the process of acquiring new ones. Monitoring your churn rate is the first step in understanding how good you are at this and identifying the actions that you need to put in place to gain greater loyalty e.g. enhanced customer service, loyalty programmes, incentives or discounts or just amazing products.

So what’s the impact? Why bother?

To help make the point here’s an example to show the impact of improving your churn rate on a business over five years:

If you have monthly recurring revenue of £15000 and that every month you add another £2000 to that. However, you have a churn rate of 3%. If all of that persists for the next 5 years, you’ll end up generating almost £2.6 million. If you’re able to decrease your churn rate by 10%, to 2.7%, that gives you an extra £100,000 in revenue. If you’re able to reduce your churn by 30%, that’s even better. Your revenue goes up to £3 million!

Make sense? Don’t wait, crack on and start calculating those customer churn rates.

About the author

Richard is founder of e-nexus ltd – a new Marketing, Performance and Measurement agency based in Bournemouth. He is a career long marketer, holding numerous senior marketing positions throughout his 20 years in the profession. Describing himself as a marketing strategist, performance and measurement specialist, Richard spends time working with business owners, managers and marketers to help them improve their marketing decisions, investments and impact by combining the power of creativity, data and insights alongside his strategic experience.

Richard’s biggest passion is to help marketers show the value of their efforts and give them the confidence and skills to be able to share the story with their senior managers. Richard helps organisations understand the importance of measurement and metrics as well as appreciate the breadth of data available to them in todays marketing world. He also helps marketers bring together and interpret data coming from many different environments to make it meaningful and digestible at all levels of an organisation.

Richard holds a Bachelors degree from Bournemouth University and the CIM Diploma in Marketing. Richard has been a Chartered Marketer for over a decade and was also the Dorset Chair of the Chartered Institute of Marketing in 2010 – 11.

You can read more from Richard at his measure4success blog at http://www.measure4success.wordpress.com

Based on an article published on http://www.churn-rate.com