Use Web Analytics to grow your business

There are numerous web analytics management platforms out there for you to use to monitor the performance of your website. Through them you can see where your website traffic is coming from, how many visitors you get, where they are going, and through which channels e.g. search, social and advertising they found your site.

One of the most popular is Google Analytics, used by many organisations to monitor and measure the impact of their website and other parts of their marketing mix. Here are just some of our top reasons why we at e-nexus think you should add Google Analytics or a similar system to your website and most importantly use the insight gained to boost your marketing.

• It provides key insights that can help you shape the strategy of your business.

• It’s easy to use. New users can quite easily grasp the basic principles of Google Analytics such as goals, conversions, visits, referrals etc.

• It’s free – Google doesn’t charge you for using this tool.

• Google Analytics is key when trying to understand where your website visitors are coming from. You’ll be much better able to see who they are and what they want.

• It will enable you to determine the impact of your related marketing activities outside of your website. Set up correctly you’ll have a huge amount of data around which adverting campaign or social media platform is working best for you.

• It provides real-time tracking. You can see who is visiting your website right now! This means that you will know amongst other things how many active users are on your site, which pages they’re looking at and where they are from.

• Automated data collection. Once you set up your account and copy a simple piece of code onto your site, Google Analytics will start collecting the data automatically. You can access a wide range of reports immediately whether they be set up by Google Analytics or custom reports created by yourself.

• Extensive help is available online. If you are a first-time user, Google’s documentation and videos on Youtube can help you get started quickly.

Google Analytics and tools like it can do wonders for your business. They provide you with easily accessible insights that can be used to improve the performance of your website and other areas of your marketing mix. Get set up and use the knowledge to enhance your marketing efforts.

Want to learn more?

For further tips and hints on how to connect data and insight to enhance your marketing impact visit our e-nexus blog at http://www.measure4success.wordpress.com

It’s not just a scorecard it’s a state of mind

Young woman with checklist over shoulder shot

Our Corporate Social Responsibility scorecard is how we can measure our success, without having a measure set against the context of business size how can we know if we are improving or that our work on CSR is meaningful.

The scorecard is not just about the statistics, its about changing business attitudes and for all businesses to see our three aims as critical to their success

 

• Support Charities – We aim to increase business donations to charities, increase staff volunteering and increase payroll giving
• Support Employees – We will encourage employers to support staff with flexible working, home working, stress management, gender and disability equality
• Support Local Businesses – Encourage businesses to buy from local and UK based businesses to create sustainable business communities and economic stability

Focusing your business on CSR will actually improve your bottom line because it will

1. Increase customer and brand loyalty as a result of greater community awareness
2. Improve productivity by having a happy and engaged work force with high morale
3. Improve the planet by becoming more sustainable

Come to our launch event on the 9th April and work with us to make Business in Bournemouth even better

 
https://www.bournemouthchamber.org.uk/event/bhbanter-april/
https://bournemouth.blog/csr/

BCTC SJB

It’s Official!

Our Social Enterprise has been formed.

CORPORATE SOCIAL RESPONSIBILITY AWARD LTD CIC
Company number 11259411

Our official launch will be at our BH Banter on Monday 9th April at 6pm at Ocean Beach Hotel, 32 East Overcliff Drive, Bournemouth BH1 3AQ.

We want you to be there!!! book in now https://www.bournemouthchamber.org.uk/event/bhbanter-april/

I want you

The purpose of the scheme is encourage businesses to
Support Charities – We aim to increase business donations to charities, increase staff volunteering and increase payroll giving

Support Employees – We will encourage employers to support staff with flexible working, home working, stress management, gender and disability equality

group of successes people
Support Local Businesses – Encourage businesses to buy from local and UK based businesses to create sustainable business communities and economic stability

Buy Local Pin Map Words Shop Your Hometown 3d Illustration
To demonstrate support businesses are asked to complete our Scorecard (estimates are acceptable, new businesses can provide forecasts, if you don’t have a policy – simply say no policy). Initially, we will make a judgement on the award to give but as we collect more data will create a more scientific approach to award levels.
Click here to download a PDF copy for reference
Click here to complete the scorecard and take part in the scheme

There is a small annual charge to join the scheme
Start Ups (under 12 months old) £10
Small Businesses (under 10 employees) £20
Medium Businesses (11 to 100 employees) £100
Large Businesses (over 100 employees) £200
Half the money will go to Bournemouth Chamber of Trade and Commerce and the other half to a new Social Enterprise which will develop resources and promote CSR. All Directors in both organisations are unpaid volunteers.
To make payment e mail
treasurer@bournemouthchamber.org.uk

BCTC SJB

 

 

 

e-nexus Ltd

Make the difference: Connect data and insight to transform your marketing

“Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.”
H James Harrington – author & international performance improvement guru

Given the scrutiny of numbers, metrics and KPIs within all organisations there has never been a more important time for you to begin to measure and understand the performance and impact of your marketing. By doing so you can identify what works, what could work better and what you should stop to ensure your marketing is being successful for your business.

Whether you are a business owner/ manager or employed to drive business for your organisation it is worth investing the time and brainpower in developing a measurement orientated approach. This will ensure you get the most out of your marketing resources (people, budgets, channels and creative) and help you demonstrate that your efforts are helping your business thrive.

Over the years we’ve seen many businesses and marketers invest heavily in carrying out and repeating creative activities but without being able to prove its value. Thus the question has always be raised about whether they’ve made the right choices and investment decisions.

So what’s the solution? In many cases simply planning ahead and identifying how you could go about tracking the impact of the activity (the metric you would put in place) before it starts. This allows you to think about what measurement actions you need to put in place before the activity commences e.g. UTM tracking on your digital ads, setting up events on Google Analytics or just recording how people heard about your current offer when you answer the phone call or talk to someone face to face.

So where should you start your measuring approach? What should you measure? Simply ask yourself these following questions?

Q1 – Does this metric help me make a decision
Q2 – When I view this metric does it help me understand how to get closer to my business goals?
Q3 – If you answer ‘No’ to both questions you are looking at a vanity metric and need to ignore it. Next repeat Q1 & Q2 to identify better metrics to monitor.

But why connect your data with insight?

A definition of insight is the capacity to gain an accurate and deep understanding of someone or something.

Data by itself doesn’t always give the complete picture. In fact on its own it can give you the wrong impression as to the impact of your marketing efforts as they can be affected by other factors.

For example we are starting to see companies report a drop off in engagement on Facebook compared to previous months. At first glance you may think by looking at your data that this may be down to the quality of the content that you are posting. However on January 11th, Mark Zuckerberg announced that Facebook would be changing its news feed algorithm to prioritise content from “friends, family and groups.” This means that people will see less public content like posts from businesses, brands and the media.

But connecting data with additional insight isn’t just a channel focus.  Your marketing efforts can also be impacted by a host of other factors including:

 

  • Changes to your customers situation, make-up or behaviours
  • Changes to how you are perceived in the market
  • Changes in your market position or operating environment
  • Activities and behaviours of other businesses in your market

Using insight around these factors will further enable you to have a clearer idea of what is happening in your environment and the impact on your own marketing efforts e.g. traffic to your website, responses to your direct mail, email open rates, click through rates from your digital ads, volume of phone calls to the sales team etc.

By connecting and responding to your data and insight you will be able to begin to transform your marketing impact and ensure your business is successful.

Want to learn more?

We are running our next e-nexus Marketing Hub event on 20th April at the Brewhouse and Kitchen in Southbourne. During our three hour workshop we’ll show you how best to connect data with some of the latest marketing insight and creativity to boost your efforts & ROI. During the session we’ll focus on:

  • The benefits of using data and insight to measure and monitor your marketing efforts
  • Identifying what marketing data you have access to and how you can begin to fill your data gaps
  • How you can turn your marketing data into meaningful insights for your business
  • How you can combine your data and insights with your creative approach to engage more of your customers successfully

For further information and to book your place via Eventbrite visit:

https://www.eventbrite.com/e/e-nexus-marketing-hub-tickets-43833062871?utm-medium=discovery&utm-campaign=social&utm-content=attendeeshare&utm-source=strongmail&utm-term=listing