Supporting Charities and good causes will increase your business profits.
Research has shown
Millennials’ suspicion towards businesses’ motives coupled with a desire to actively make an impact on the world has given birth to a new, overwhelming demand for CSR. Rather than blindly patronizing corporations with unclear intentions and shady operations, millennials strongly favour businesses with transparency and a clear commitment to give back to society.
According to a 2015 Cone Communications Millennial CSR Study, “more than 9-in-10 millennials would switch brands to one associated with a cause,” and millennials are “prepared to make personal sacrifices to make an impact on issues they care about, whether that’s paying more for a product, sharing products rather than buying, or taking a pay cut to work for a responsible company.”
https://cmr.berkeley.edu/blog/2017/1/millennials-and-csr/
Corporate social responsibility (CSR) is regarded as a good strategic marketing tool and it has significant influence on consumers’ behaviours.
Many businesses falsely believe that adopting Corporate Social Responsibility will make them less profitable but this is absolutely not the case.
The truth is that customers, suppliers and society as a whole are placing increased importance on CSR. This trend is likely to further increase as government spending is cut further and the uncertainty of BREXIT gathers pace.
The success of CSR depends on how you embrace it, here some approaches originally identified by McKinsey:
Pet Projects
These projects reflect the interests of the senior management but often don’t live up to expectations.
Philanthropy
Generally this type of CSR is donation based and tend to benefit society more than the company
Propaganda
This type of CSR is designed to enhance the company’s reputation, its often seen as type of advertising
Smart Partnering
These partnerships move beyond the three areas above and work to improve employment, quality of live and living standards. These partnerships are see as providing the highest benefits for Society and the Business.
How can you find a Charity to support?
We are expecting over 100 attendees, possibly up to 200, we already have 72 booked in and over a month till the event!
Don’t miss the chance to be part of this amazing and inspirational event.
It’s our biggest networking event of the year – The BCTC Charities Forum – its Free – book your place now
Thurs 27th June 4.30pm St Francis Church
Businesses Book with this link
https://businessbctcforum270619.eventbrite.co.uk
Charities Book with this link
https://bctcvcsinvite270619.eventbrite.co.uk
