Chamber AGM & President Dinner

Bournemouth Chamber of Trade & Commerce are delighted to announce details of the 2019 Annual General Meeting. Taking place at the Cumberland Hotel on Friday 22nd March at 6pm, come along and hear about what the Chamber has been doing over the last year.

The AGM is free to attend for all paid members of the Bournemouth Chamber. Only fully paid members are eligible to vote at the AGM, so please ensure that if you wish for your vote to be included that your membership is paid and up to date.

To book to attend the AGM, please visit: https://www.eventbrite.co.uk/e/bctc-annual-general-meeting-2019-tickets-56365810657

The BCTC Presidents Dinner

Following the AGM meeting, you are welcome to join the Executive Board and Chamber President at the Presidents Dinner which encompasses a three-course set menu dinner and entertainment provided by the infamous comedian and Piano Man, Matt Black. Further information can be found at: https://www.bournemouthchamber.org.uk/event/bctc-annual-presidents-dinner-2019

Tickets cost £30 per person and can be purchased via Paul Thompson by emailing events@bournemouthchamber.org.uk

Should you have any questions regarding the AGM or Presidents Dinner please don’t hesitate to contact us by emailing execofficer@bournemouthchamber.org.uk

BCTC Business support loans

New BCTC Business support loans

Come and join the Bournemouth Chamber of Trade & Commerce at the launch of our new Business Support loans program on 5th February at the Russell-Cotes Art Gallery & Museum.

At this event, Steve Bicknell will explain how BCTC members can access interest and security free loans from the BCTC Benevolent Fund and how the Chamber is actively supporting businesses in Bournemouth. Following the presentation you will be given a guided tour of Russell-Cotes and all money raised by the event will be given to charity.

Refreshments will be available at the event and there will be time for networking if you wish. To find out more and book your place visit https://www.eventbrite.co.uk/e/bctc-business-support-fund-could-your-business-access-an-interest-free-business-loan-from-us-tickets-52507834346

Bournemouth Chamber sponsors New 2 Business Networking

New2Business Networking sponsored by Bournemouth Chamber

The south coast’s only networking club for new businesses is partnering with the Bournemouth Chamber of Trade & Commerce (BCTC) to take on the ‘challenging’ times ahead.

The BCTC will become official sponsor of New2Business Networking at the Marsham Court Hotel in Bournemouth, from its next meeting on January 23, 2019.

The Marsham Court founded New2Business in January 2015 to provide support for new business owners and trainees of larger businesses.

In the past four years the free to attend, bi-monthly meetings have hosted around 300, new start-ups.

Jane Swift, Business Development Director at the hotel in Russell-Cotes Road, said: “We are thrilled to gain the support and expertise of the BCTC, particularly as we all proceed towards the uncertainties surrounding Brexit.”

She continued: “During the last four years, New2Business has welcomed hundreds of new companies which have reached a certain level but need further help to grow.

“We enable people to share their experiences, ask questions and ask for advice.

“Starting a new business is a big step and connecting with other businesses is key – but it can also be daunting.

“Our members tell us they appreciate the informality of our meetings and the opportunity to share the wisdom of speakers who have already achieved success with their businesses.

“Working with the BCTC and its diverse membership will only enrich what we offer.”

Richard Milton, Executive Director of the BCTC and MD of marketing consultancy e-nexus Ltd, agreed: “This partnership is a perfect fit for both New2Business and the Chamber.

“I myself have attended New2Business as a business owner for over 18 months and have been immensely impressed by everything about it, from its informal atmosphere to its level of attendance and the way it supports its members.

“The BCTC was born over a hundred years ago, but has the same very relevant aim – to support the local business community by providing networking opportunities, the very latest business information, training and development.”

He continued: “The south coast continues to witness encouraging business growth and as Brexit and its implications for business unfold, there will be an even greater need than ever for the BCTC and New2Business. I am excited about the months ahead.”

New2Business Networking meetings are free to attend and feature a speaker, followed by an informal networking session.

How are you measuring your marketing impact?

How much is marketing contributing to the success of your business? Do you know?

Given the availability of data and insight within all organisations, there has never been a better time to measure and regularly monitor the performance and impact of your marketing. Now is the time to identify what works, what could work better and what you should stop to ensure you get the most out of the marketing for your business.

So where to start?

In many cases simply planning ahead and identifying what you want to measure is a great starting point. Then thinking about how you could go about measuring and monitoring the the impact of the activity. Finally, consider what measurement actions and systems you need to put in place to gather the insight and data you need.

Need a place to start?

There are so many readily available systems and processes for you to use when measuring, monitoring and enhancing your marketing impact. Some examples include:

• Adding a web analytics tool e.g. Google Analytics to your website to track and monitor your website performance. Are you reaching the right audience and are they engaging with your site?

• Monitoring the performance of your keywords for your website to ensure your Search Engine performance is optimised. Do you appear high enough in google so that your customers will find you?

• Using an email based system e.g. Mailchimp that allows you to monitor your email open rates, click through rates, unsubscribes etc. Do your subscribers respond to your emails or one type of email campaign compared to another?

• Monitoring your social media demographics and engagement levels. Do your followers match your target audience? Which channel is more effective for brand building vs sales generation? What posts are more effective than other posts e.g. image driven vs video based?

• Conducting Net Promotor Score (NPS) research to understand your customers loyalty to your business. Are they willing to recommend your business to their family and friends?

• Adding UTM tracking codes to your digital advertising, social media activity or email campaigns. How do the different channels drive traffic to your website? Which channel is more effective? How does one advertising media e.g. Google paid ads compared to ads you run for example on Facebook?

• Using a CRM system to record and monitor customer engagement and sales. What approaches generate the most leads and which of these turn into paying customers?

• You can use the same CRM data to explore which customers are the most important to your business? What characteristics do this customers share and how can you find more businesses or individuals who share the same characteristics to help drive forward your business?

At e-nexus we specialise in Strategic Marketing Planning & Performance Measurement. Need some help to work out how best to monitor and measure your marketing then email info@e-nexus.co.uk or visit our website at www.e-nexus.co.uk

About the author

Richard Milton is founder of e-nexus Ltd – a Marketing Consultancy based in Bournemouth specialising in Strategic Marketing Planning and Performance Measurement. He is a career long marketer holding numerous senior marketing positions throughout his 20+ years in the profession.

Describing himself as a marketing strategist, Richard spends his time working with business owners, managers and marketers to help them improve their marketing decisions, investments and impact by connecting data, insight and creativity alongside his strategic experience.