It’s Official!

Our Social Enterprise has been formed.

Company number 11259411

Our official launch will be at our BH Banter on Monday 9th April at 6pm at Ocean Beach Hotel, 32 East Overcliff Drive, Bournemouth BH1 3AQ.

We want you to be there!!! book in now

I want you

The purpose of the scheme is encourage businesses to
Support Charities – We aim to increase business donations to charities, increase staff volunteering and increase payroll giving

Support Employees – We will encourage employers to support staff with flexible working, home working, stress management, gender and disability equality

group of successes people
Support Local Businesses – Encourage businesses to buy from local and UK based businesses to create sustainable business communities and economic stability

Buy Local Pin Map Words Shop Your Hometown 3d Illustration
To demonstrate support businesses are asked to complete our Scorecard (estimates are acceptable, new businesses can provide forecasts, if you don’t have a policy – simply say no policy). Initially, we will make a judgement on the award to give but as we collect more data will create a more scientific approach to award levels.
Click here to download a PDF copy for reference
Click here to complete the scorecard and take part in the scheme

There is a small annual charge to join the scheme
Start Ups (under 12 months old) £10
Small Businesses (under 10 employees) £20
Medium Businesses (11 to 100 employees) £100
Large Businesses (over 100 employees) £200
Half the money will go to Bournemouth Chamber of Trade and Commerce and the other half to a new Social Enterprise which will develop resources and promote CSR. All Directors in both organisations are unpaid volunteers.
To make payment e mail





e-nexus Ltd

Make the difference: Connect data and insight to transform your marketing

“Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.”
H James Harrington – author & international performance improvement guru

Given the scrutiny of numbers, metrics and KPIs within all organisations there has never been a more important time for you to begin to measure and understand the performance and impact of your marketing. By doing so you can identify what works, what could work better and what you should stop to ensure your marketing is being successful for your business.

Whether you are a business owner/ manager or employed to drive business for your organisation it is worth investing the time and brainpower in developing a measurement orientated approach. This will ensure you get the most out of your marketing resources (people, budgets, channels and creative) and help you demonstrate that your efforts are helping your business thrive.

Over the years we’ve seen many businesses and marketers invest heavily in carrying out and repeating creative activities but without being able to prove its value. Thus the question has always be raised about whether they’ve made the right choices and investment decisions.

So what’s the solution? In many cases simply planning ahead and identifying how you could go about tracking the impact of the activity (the metric you would put in place) before it starts. This allows you to think about what measurement actions you need to put in place before the activity commences e.g. UTM tracking on your digital ads, setting up events on Google Analytics or just recording how people heard about your current offer when you answer the phone call or talk to someone face to face.

So where should you start your measuring approach? What should you measure? Simply ask yourself these following questions?

Q1 – Does this metric help me make a decision
Q2 – When I view this metric does it help me understand how to get closer to my business goals?
Q3 – If you answer ‘No’ to both questions you are looking at a vanity metric and need to ignore it. Next repeat Q1 & Q2 to identify better metrics to monitor.

But why connect your data with insight?

A definition of insight is the capacity to gain an accurate and deep understanding of someone or something.

Data by itself doesn’t always give the complete picture. In fact on its own it can give you the wrong impression as to the impact of your marketing efforts as they can be affected by other factors.

For example we are starting to see companies report a drop off in engagement on Facebook compared to previous months. At first glance you may think by looking at your data that this may be down to the quality of the content that you are posting. However on January 11th, Mark Zuckerberg announced that Facebook would be changing its news feed algorithm to prioritise content from “friends, family and groups.” This means that people will see less public content like posts from businesses, brands and the media.

But connecting data with additional insight isn’t just a channel focus.  Your marketing efforts can also be impacted by a host of other factors including:


  • Changes to your customers situation, make-up or behaviours
  • Changes to how you are perceived in the market
  • Changes in your market position or operating environment
  • Activities and behaviours of other businesses in your market

Using insight around these factors will further enable you to have a clearer idea of what is happening in your environment and the impact on your own marketing efforts e.g. traffic to your website, responses to your direct mail, email open rates, click through rates from your digital ads, volume of phone calls to the sales team etc.

By connecting and responding to your data and insight you will be able to begin to transform your marketing impact and ensure your business is successful.

Want to learn more?

We are running our next e-nexus Marketing Hub event on 20th April at the Brewhouse and Kitchen in Southbourne. During our three hour workshop we’ll show you how best to connect data with some of the latest marketing insight and creativity to boost your efforts & ROI. During the session we’ll focus on:

  • The benefits of using data and insight to measure and monitor your marketing efforts
  • Identifying what marketing data you have access to and how you can begin to fill your data gaps
  • How you can turn your marketing data into meaningful insights for your business
  • How you can combine your data and insights with your creative approach to engage more of your customers successfully

For further information and to book your place via Eventbrite visit:



How to succeed at Speed Networking

Speed Networking is great fun, so don’t miss the chance to do it at our next BH Banter on Monday 5th March.

To be successful at Speed Networking you need to do the following


You will only have a couple of minutes to explain who you are, what you do and why people want and use your services, so before the event work out what you are going to say. You don’t want to waste time trying to make it up on the night.

The way to win business is to be clear and concise.


You are going to meet a lot of people in a short period of time.

Make sure you listen to what they say and try to work out how they can help you.

For example, if your a photographer and they organise events or do marketing then they could be a great strategic partner.

Even if you don’t need the service they provide, you might know someone who does, referring people helps you and them, you get to help a friend, your networking contact gets business and often both will try to refer you in future.

Business Cards

Business  cards are essential, often people will make notes on the cards so they follow up afterward and also it helps them remember who they have met.


The Year of The Women …and a few good men!

women's march 2018

2018 has arrived and with it the spotlight fully focussed on women, just as it was 100 years previously with votes for some women being won by the suffragettes resulting in the Representation of the People Act of 1918.  However, in 2018, we still have a way to go before we achieve equality, particularly in the workplace with issues such as equal pay and sexual harassment being the hot topics.

During my time working as the founder and creative director of The Butterfly Foundation, a local arts-based domestic abuse charity, we worked with many survivors of domestic abuse, women and men.  Through utilising the healing power of the creative arts, we supported women and men to empower themselves, to overcome the trauma of abuse, gain in confidence, self-worth and to have a voice.  It is my understanding that abuse is the same whoever is perpetrating it i.e. male to female, female to male or in same sex relationships and the impact of that abuse is felt the same whoever is the victim of the abuse.

I appreciate that the crimes of sexual harassment, stalking, domestic abuse are NOT equal i.e.

  • 53% of women and 20% of men had experienced sexual harassment in the workplace or at their place of study
  • 1 in 5 women and 1 in 10 men will experience stalking in their lifetime
  • 84% of all reported domestic abuse crime is men perpetrating abuse against women

and that domestic abuse particularly is recognised as a gender crime and rightly so.

I always found it interesting that because we also supported men within the charity, there were some women that didn’t agree with this (not necessarily women we supported within the charity).  I also found it interesting that when discussing the charity there was an assumption it was a woman only group.  I came across attitudes from some men (perpetrators) that ridiculed all-women groups, that because it was women, it was acceptable to put it down, de-value it, thereby extending the perpetrator attitude, not just towards a female but directing it towards an assumed all-female group.

I have attended many anti-violence protests in my time, anti-war protests and attended rallies and marches that are all-female, protesting against violence against women and girls.  However, I have concluded that women’s groups, campaigns and marches can benefit and be stronger with a few good men adding their support and voices to the cause also, just as a few good men influenced and supported the suffragette movement.  In fact, I think its necessary as women-only groups, campaigns, marches can become an easy target for perpetrator men who want to criticise, ridicule and undermine the rights of women.

There are some concerns around this as it is known that perpetrators will infiltrate campaigns, conferences and marches in an attempt to either undermine or hide behind them such as the recent publicity with the actor James Franco and the Time’s Up campaign.

However, with a few good men standing up and adding their voices in support of women, the message that is sent out to society is stronger and can weaken the destructive purpose of the perpetrator.  Perpetrators of violence and abuse are basically cowards, they rely on each other colluding with their negative attitudes and behaviour.  They will soon beat a hasty retreat once a few good men stand up and point the finger at them, in support of the women who may be their mother, daughter, sister, friend, work colleague.

In today’s social climate with the increasing acceptance and freedom to inhabit sexual identity and gender, it is even more important, I believe, to stand up together against violence and abuse, to join voices and shout out that violence, abuse, harassment and inequality is not to be tolerated, either at home, in the street or in the workplace.  The evidence of this is happening all over the world as hundreds of thousands of people have been galvanised into action through attending the women’s marches: London 21 January 2018 Women’s March for Gender Equality.

For further info please follow link to: Safe Space Consultancy