Tag: e-nexus

Enhancing clients digital footprints

Posted on by Richard Milton

Irwin Edgehill Training has been supporting individuals and teams for over a decade.  Founded by Irwin Edgehill, a Bournemouth based trainer and personal development coach, they have helped hundreds of people build their confidence and resilience empowering them to transform their personal & professional lives.

Irwin Edgehill Training approached the team at e-nexus to help them develop their marketing. They wanted to work with an agency that could help them enhance their profile and reach new customers.  Building on their existing marketing efforts, our initial phase of activity was focused on enhancing their digital footprint to make it easier for potential clients to find them and ensure there is a consistent narrative.  To date we have:

  • Built a new company website (irwinedgehilltraining.com) focusing on content, design and SEO
  • Set up new social media channels and refreshed existing ones
  • Written & posted content for the company’s new Blog and social media channels based on our Social Media Management programme
  • Updated and supplied content to business referral sites
  • Grown social media followers, blog followers and engagement with followers
  • Identified, joined & engaged with other social media communities

Irwin Edgehill Training’s feedback on what we have delivered to date has been: “The best things come to those who wait. Having finally attracted the right company to market my business, I am infinitely pleased that Richard is now helping me move my business to the next level. A straight up guy who professionally delivers on everything he creates, the feedback I have and continue to receive from others on the work e-nexus has produced is fantastic. A very good professional and a nice man, highly recommended.”

Interested in discussing with e-nexus how we can support your marketing needs then email: info@e-nexus.co.uk or call Richard Milton on 07535 612652

Enhancing Signs Express Bournemouth Social Media presence

Posted on by Richard Milton

Signs Express Bournemouth are sign makers and vehicle graphics specialists in Bournemouth. They asked us at e-nexus to help them review their approach to their social media management and recommend how it could be enhanced to boost the profile and reach of the business.

Our approach with Signs Express Bournemouth was to run a bespoke enhancement workshop for them based on preliminary investigative work we did for the business that also included developing for them a structured social media schedule activity planner.  Our focus for the preliminary investigative work included:

1. Reviewing their existing channels including their existing content posting schedule
2. Identifying other social media groups, pages or communities where they could post content
3. Pulling together some examples of best practice that could enhance their social media efforts

The social media enhancement workshop itself was split into three sections and covered:

1. Findings from our preliminary investigative work
2. Sharing successful examples from our own social media work
3. Reviewing, populating & finalising the social media schedule planner designed for Signs Express Bournemouth

Feedback from the team at Signs Express Bournemouth was: “Richard is an inspiring digital professional who always shows a genuine interest in your business and is simply a pleasure to work with. He is able to quickly understand your business model and goals to bring a range of marketing solutions to the table. Once upon a time digital marketing was overwhelming and something to be feared. Since working with Richard this is a thing of the past, he has implemented continuity across our platforms, developed a stress-free structure that’s works so well for us and offers a fantastic continuous level of support when you need it. Highly recommend!”

Interested in reviewing your approach to your social media management contact e-nexus by emailing:  info@e-nexus.co.uk or calling 07535 612652

How important are existing customers to your business

How important are existing customers to your business? Do you know?

Posted on by Richard Milton

How important are existing customers to your business? Do you know?

Who doesn’t want a good base of individuals or businesses who are loyal, regular, repeat customers. We all do surely, it makes sound business sense.

But do you know how important existing customers are to you business? Are you confident that you are placing enough emphasis on retaining existing customers compared to attracting new customers? Perhaps now is the time to find out by calculating your Returning vs New Customer Metrics.

These metrics will help you understand the real value of these two groups to your business and enable you, as with any good metric, to make decisions on how much time and money you should put into your marketing for the different groups.

• Start by calculating your Total Number of Customers either at a specific point of time e.g. 1st January or over a point of time e.g. in 2018. Now split these into new customers and repeat customers to see your new customer to repeat customer ratio.

• Next work out the Value of an Average New Customer to your business vs that of a Returning Customer over the lifetime of your relationship. We generally recommend it’s worth also considering the costs you incur with attracting new customers e.g. advertising and retaining existing customers e.g. loyalty incentives. You can now see the costs of generating business and how the business generated between the two groups varies over time. Does that value change over the period a customer stays with you?

• Finally look at calculating the Average Time a Customer Remains Loyal to your business. This is a good indicator of your customers views towards your organisation, how good you are at maintaining existing customer relationships and their likely purchase intentions.

What next?

With this understanding conduct a review of what you do to attract new customers and keep existing customers. Think about the time, money and effort you put into these two groups. Have you got the balance right? Should you for example amend your advertising spend or customer relationship management approaches? Should you consider incentives to either attract new customers or keep existing customers? Perhaps if you discover customers aren’t particularly loyal you should consider loyalty schemes or enhancing the quality of your customer service.

Whatever you do with this knowledge you’ll be in a much stronger position as a business to maximise the benefits from both groups and drive your business forward.

About the author

Richard Milton is founder of e-nexus Ltd – a Marketing Consultancy based in Bournemouth specialising in Strategic Marketing Planning and Performance Measurement. He is a career long marketer, holding numerous senior marketing positions throughout his 20 years in the profession. Describing himself as a marketing strategist, performance and measurement specialist, Richard spends time working with business owners, managers and marketers to help them improve their marketing decisions, investments and impact by harnessing the power of data and insights alongside his strategic experience.

Richard’s biggest passion is to help marketers show the value of their efforts and give them the confidence and skills to be able to share the story with their senior managers. Richard helps organisations understand the importance of measurement and metrics as well as appreciate the breadth of data available to them in todays marketing world.

You can read more from Richard at his measure4success blog at www.measure4success.wordpress.com.  To find out more about e-nexus visit www.e-nexus.co.uk